The City of Lincoln has a new official logo.
Mayor Leirion Gaylor Baird debuted the city’s new emblem Friday, as a finale to ‘Grow the Great Life’ Week. Each day, the Mayor and community partners have highlighted different City achievements and initiatives designed to enhance the overall quality of life in Lincoln.
The new city trademark features an eight-pointed star, with different colors to represent the City’s multifacetedness and inclusivity, said Raleigh Drennon, Co-Owner and Executive Creative Director of Agent, the Lincoln-based branding, advertising and design agency responsible for the logo. The eight-pointed star is prominent throughout many cultures, including Native American art motifs.
Mayor Gaylor Baird said numerous logos from various eras and departments were in use, causing confusion for residents in identifying City staff and services. Under the new branding, City departments use single color versions of the star design. One of the project priorities was to ensure that residents could easily identify and differentiate between departments.
“This new, unique visual emblem was carefully designed to enhance our community’s recognition of City services and grow economic opportunity by showcasing Lincoln’s appeal as the quality-of-life capital, where all are welcome,” said Mayor Gaylor Baird.
Going forward, you will see different city departments utilizing the new branding, which was rolled out on digital and social media accounts today.
A visual guide is available below.
City of Lincoln
The city of Lincoln’s previous general use logo:
